The No. 1 Marketing Technique For 2017: Using Video To Solidify Your Brand

28 Aug The No. 1 Marketing Technique For 2017: Using Video To Solidify Your Brand

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I want to share some numbers with you.

Youtube has over one billion users. Instagram has 500 million active users monthly. Facebook has nearly two billion active users. Every day 150 million people use Snapchat.

What do all of these websites have in common?

Aside from being popular social media destinations, each of these sites allows its users to share video. With statistics like these, the chances of reaching your target audience on these websites are obscenely high. So if you’re not into video – or you’re only using it for SEO purposes – it’s time to step up your game.

The video is going to continue to grow in the coming years. The release of 360-degree cameras and the popularity of live video is going to make sure of that. People want to be thoroughly informed before they start doing something, whether it’s traveling, purchasing a product or starting a hobby. However, if you don’t have a B2C business, video can seem a bit tricky.

Use these tips to help you erase that fear, expand your branding and reach your audience.

The type of video you do matters. Although live and 360 videos are hot this year, you don’t have to do either in order to get your audience to pay attention to you. The type of video that you produce depends on several things, including demographics and your video’s purpose. What do you want your video to accomplish? What do you want people to think of your brand when they finish watching the video? How do you want to come across to viewers? These are all questions that you need to answer before you begin making your video. After you answer these questions, use your answers to start drafting ideas for videos.

There are a few types of videos that can help you deliver your message. You can even use a combination of these videos to come up with something unique that will make your brand stand out.

360-degree videos are videos that record everything from every angle all at once. One or more cameras are used to achieve this effect. These types of videos are perfect for those in the traveling niche, or for certain tech products like drones.

Live videos are just what they sound like. They’re popular because you can see people do things unscripted and in real time. Any industry can use a live video, but only certain platforms like YouTube and Facebook allow it.

Product review videos are used to review physical products. They usually involve someone recording themselves talking about the product, what they expected, what they liked and what they didn’t like.

Testimonial videos are great for companies that want to emphasize how their products or services have helped out their clients.

Animated videos are used to advertise or give information.

Webinar videos usually involve multiple slides filled with information. Someone will read each slide and expand on it. It’s like sitting and listening to a lecture.

Explainer videos are exactly like they sound. Explainer videos are used for niches like science, math, and the medical field.

Entertainment videos are also exactly like they sound. These are usually pranked, cat and flash mob videos, although almost every industry on the planet has released at least one advertisement that was strictly for entertainment purposes. Make someone laugh and they’ll remember you.

How long should your video be? As a general rule, try making your video a few minutes long.  Believe it or not, one or two minutes is plenty of time. Look at the commercials you see on TV. They pack a lot into such a little amount of time.

Of course, there are exceptions to this rule. For example, if you’re a tech company doing a testimonial video featuring a long time client of yours, your video may run upwards of ten minutes or more. If you’re doing a video about traveling to another country and seeing the sights, your video may be 20 minutes.

Use your best discernment. It’s important to get your point across but don’t make your video longer than necessary. Filler content is never appreciated in videos.

Video is for everyone. Every business on the planet can take advantage of video right here and now. No matter how obscure your niche is, video is for you. There are videos out there that eat military rations and tell people how they taste. That’s pretty obscure, but they get a healthy number of views every month. While video seems daunting, at some point companies have to learn to integrate it into their marketing. It isn’t going anywhere.

Human beings will always want to watch things happen. We’re observers. It’s in our nature.

So take advantage of that nature and strengthen your branding at the same time.


Let me know how you use video to build your business, and what results you’ve experienced. connect@brianrashid.com.

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